category killer

category killer
category killer cat‧e‧go‧ry kil‧ler [ˈkætgri ˌkɪlə ǁ -gɔːri ˌkɪlər] noun [countable]
MARKETING a very big specialized international chain store that causes local competitors to go out of business:

• Category killers focus on one area of product, offering wider selections and deeper price cuts.

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category killer UK US noun [C] INFORMAL
COMMERCE a product, service, store, etc. that is so successful that similar products, businesses, etc. fail because they cannot compete: »

Some 6,000 small retailers have been forced to close by category killer stores.


Ebay is one of the most obvious online category killers.

Financial and business terms. 2012.

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Look at other dictionaries:

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  • category killer — noun A retailer that offers a wider selection of merchandise in a category than existing retailers, at lower prices, thereby gaining substantial share of the market and killing the existing retailers …   Wiktionary

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  • Category:Computing terminology — From Technical terminology: Technical terminology is the specialized vocabulary of a field. These terms have specific definitions within the field, which is not necessarily the same as their meaning in common use. Jargon is similar, but more… …   Wikipedia

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